Last Updated: 17.9.2026

1. Who We Are

Software Aurora LTD ("we", "us", or "our") operates Software Aurora and the website https://softwareaurora.com/ (the "Site").

We are a company registered in the United Kingdom and an independent retailer of digital software products.

For the purposes of UK data protection law, Software Aurora LTD is the controller of the personal data described in this Privacy Policy.

Company details:

Legal company name: Software Aurora LTD
Company number: 17351093
Registered office: OFFICE 1514 60 TOTTENHAM COURT ROAD FITZROVIA
LONDON
UNITED KINGDOM
W1T 2EW
Privacy email: privacy@softwareaurora.com
Customer support email: support@softwareaurora.com

This Privacy Policy explains what personal data we collect, why we use it, who we may share it with, how long we keep it, and the rights that may be available to you.

2. Personal Data We Collect

The personal data we collect depends on how you interact with the Site.

Information you provide to us may include:

  • Your name;
  • Email address;
  • Billing address and other billing details;
  • Telephone number, where requested or voluntarily provided;
  • Account information if you create a customer account;
  • Products purchased and order information;
  • Information you provide when contacting customer support;
  • Refund, replacement, activation, or support requests;
  • Reviews, ratings, or other content you choose to submit;
  • Marketing preferences;
  • Any other information you voluntarily provide to us;

Payment information:

Payments are processed through Stripe or another payment method displayed at checkout.

Payment providers collect and process the payment information necessary to complete your transaction. We do not intentionally store complete payment-card numbers or card security codes on our own systems.

We may receive limited information relating to a payment, such as payment status, transaction identifiers, payment method information, billing information, and information necessary to process refunds, investigate fraud, or provide customer support.

Information collected automatically may include:

  • IP address and approximate location information;
  • Browser and device information;
  • Operating system;
  • Pages viewed and interactions with the Site;
  • Referral or campaign information;
  • Dates and times of visits;
  • Cookie identifiers or similar online identifiers;
  • Information relating to Site performance, security, analytics, and advertising

The exact information collected depends on the technologies and services active on the Site and your applicable privacy or cookie choices.

3. How We Collect Personal Data

We may collect personal data:

  • Directly from you, for example when you place an order, create an account, contact us, request support, submit a review, request a refund, or subscribe to marketing communications.
  • Automatically, through the Site, server logs, cookies, pixels, tags, local storage, and similar technologies.
  • From service providers, such as payment processors, fraud-prevention providers, analytics providers, advertising platforms, and email providers.
  • From advertising and referral sources, where permitted, for example when you visit the Site after interacting with one of our advertisements.

4. Why We Use Personal Data

Processing and fulfilling orders:

  • We use information such as your contact details, order information, and payment-related information to process orders, confirm payment, deliver digital products, send order and delivery communications, provide activation or product support, and process refunds or replacements.
  • For UK data protection purposes, this processing is generally necessary to perform our contract with you or to take steps at your request before entering into a contract.

Operating customer accounts:

  • Where customer accounts are available, we use account and order information to create, secure, administer, and provide account functionality.
  • This processing is generally necessary to provide the services requested by you and may also be based on our legitimate interests in operating and securing the Site.

Customer service:

  • We use information you provide when contacting us to answer questions, resolve technical or activation issues, investigate complaints, and manage refunds and other customer-service requests.
  • Depending on the circumstances, this processing may be necessary to perform our contract with you or based on our legitimate interests in providing customer support and resolving disputes.

Fraud prevention and security:

  • We may process relevant transaction, device, account, and technical information to identify and prevent fraudulent purchases, misuse, unauthorized access, security threats, and other unlawful activity.
  • We generally rely on our legitimate interests in protecting our business, customers, payment systems, and Site, and where applicable on compliance with legal obligations.

Legal and accounting requirements:

  • We process and retain information where necessary to comply with applicable tax, accounting, consumer-protection, fraud-prevention, regulatory, and other legal requirements.
  • The applicable lawful basis is generally compliance with a legal obligation.

Site analytics and improvement:

  • We use Google Analytics to help us understand Site traffic, performance, customer journeys, and how visitors interact with the Site.
  • Where applicable law requires consent for analytics cookies or similar technologies, this processing will be carried out in accordance with your consent choices.

Advertising and advertising measurement:

  • We use Google Ads to advertise our products and measure the effectiveness of advertising campaigns.
  • Depending on your location, applicable law, consent choices, and our advertising configuration, these services may process information such as advertising or cookie identifiers, browser and device information, interactions with advertisements, pages viewed, conversion or purchase events, campaign and referral information, and approximate location or related technical information.
  • Where consent is legally required for advertising cookies or similar technologies, we will request that consent before using them for the relevant purposes.

5. Information Required to Complete a Purchase

Certain information is necessary for us to enter into and perform a contract with you.

For example, we generally need a valid email address and the information necessary to process payment and identify your order.

If required information is not provided, we may be unable to process your payment, deliver the digital product, provide support, or otherwise complete your order.

Information marked as optional does not need to be provided unless you choose to provide it.

6. Marketing Communications

If we offer marketing communications and you choose to subscribe, we may use your contact information to send news, offers, promotions, or information about our products.

Where consent is required, we will send such communications only after obtaining the appropriate consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us at [privacy email].

Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to an order, account, refund, security issue, or customer-service request.

We may retain a limited suppression record after you unsubscribe so that we can respect your preference and avoid sending further marketing communications.

If you choose to subscribe to marketing communications, we use Mailchimp to manage your subscription and send marketing emails such as news, product information, offers, or promotions.

7. Who We Share Personal Data With

We do not disclose personal data except where reasonably necessary for the purposes described in this Privacy Policy, where you have authorized the disclosure, or where disclosure is required or permitted by law.

Payment providers:

  • We use Stripe to process payments, assist with fraud prevention, handle payment disputes, and issue refunds. Relevant transaction, billing, contact, and order information may be shared with Stripe as necessary.

Email and communication provider:

  • We use Zoho Mail to send and receive business communications, including customer-support messages and transactional emails relating to orders. This may include order confirmations, digital-product or license-key delivery messages, refund or replacement communications, and other service-related emails. Zoho may process information such as your name, email address, order details, and the contents of communications where necessary to provide these services.

Analytics provider:

  • We use Google Analytics to understand how visitors interact with the Site and to measure Site performance.

Advertising provider:

  • We use Google Ads for advertising and conversion measurement. Depending on our configuration, your location, applicable law, and your consent choices where required, Google advertising technologies may process information relating to advertisement interactions, Site visits, conversion events, device or browser information, campaign information, and online identifiers.

Website, hosting, security and infrastructure providers:

  • We may use hosting, infrastructure, database, security, content-delivery, and website-service providers to operate and secure the Site.

Fraud and security providers:

  • Information may be disclosed to service providers assisting us with payment security, fraud detection, abuse prevention, and Site security.

Professional advisers:

  • We may disclose relevant information to accountants, auditors, insurers, legal advisers, financial advisers, and other professional advisers where reasonably necessary.

Government authorities and legal disclosures:

  • We may disclose information where required by law, court order, regulatory request, or other lawful process, or where reasonably necessary to establish, exercise, or defend legal claims.

Business transfers:

  • If our business or assets are sold, reorganised, merged, or transferred, personal data may be disclosed to relevant advisers, potential purchasers, or successor organisations subject to appropriate confidentiality and legal requirements.

Marketing Email Provider:

  • We use Mailchimp to manage marketing email subscriptions and, where applicable, send marketing communications.
  • Mailchimp may process information such as your name, email address, marketing preferences, and information about your interaction with our marketing emails, such as opens and link clicks where tracking is enabled.
  • We use this information to manage subscriptions, deliver marketing communications, understand campaign performance, and maintain opt-out preferences.

8. Google Analytics and Google Advertising Services

We use Google Analytics and Google Ads in connection with the Site.

Google Analytics may process information about how visitors interact with the Site, including device and browser information, Site interactions, approximate geographic information, and online identifiers.

Google Analytics does not log or store raw individual IP addresses as part of its Analytics reporting data.

Google Ads and related Google technologies may process information for advertising, conversion measurement, audience measurement, and related purposes depending on our configuration.

Where required by applicable law, relevant analytics and advertising technologies will be controlled through our consent-management or cookie-preference system.

For users in regions where Google requires consent signals for applicable advertising or measurement uses, we will configure relevant Google services to receive and respect those consent choices.

9. Cookies and Similar Technologies

The Site uses cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used for purposes including:

  • keeping the Site and checkout functioning;
  • maintaining sessions and customer accounts;
  • protecting the Site against fraud and security threats;
  • remembering preferences;
  • understanding Site performance and usage;
  • measuring conversions and advertising effectiveness;
  • supporting advertising where permitted

10. International Transfers

We are based in the United Kingdom, but some of the service providers we use may process personal data in other countries.

Where the transfer of personal data from the United Kingdom is subject to UK international-transfer restrictions, we use an appropriate lawful transfer mechanism where required.

Depending on the recipient and destination, this may include:

  • UK adequacy regulations;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to approved EU Standard Contractual Clauses;
  • another transfer mechanism permitted by applicable data protection law.

Where EU data protection law applies, relevant transfers may similarly rely on European Commission adequacy decisions, Standard Contractual Clauses, or another lawful transfer mechanism.

Where required, additional assessments or safeguards are used in accordance with applicable data protection requirements.

You may contact us at privacy@softwareaurora.com if you would like further information about the safeguards applicable to a particular transfer.

11. How Long We Keep Personal Data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, fraud-prevention, customer-service, and dispute-resolution requirements.

The applicable retention period depends on the type of information and why we process it.

Order, transaction, and accounting records may normally be retained for the period required by applicable tax, accounting, and legal requirements.

Customer account information may be retained while an account remains active and for an appropriate period afterwards where necessary for customer service, fraud prevention, legal claims, or record-keeping.

Customer-support communications may be retained for a reasonable period after a matter is resolved where necessary for record-keeping, dispute resolution, fraud prevention, or legal compliance.

Marketing information is generally retained until you unsubscribe, withdraw consent where applicable, or the information is no longer needed. We may retain limited suppression information after an opt-out.

Analytics and advertising data is retained according to our configured retention settings and the applicable provider's services.

When information is no longer reasonably required, we delete, anonymise, or otherwise securely dispose of it where appropriate.

12. Data Security

We use appropriate technical and organisational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.

Depending on the relevant system, these measures may include access controls, authentication measures, encryption during transmission, security controls provided by our service providers, and other safeguards appropriate to the nature of the information.

No internet transmission, website, database, or storage system can be guaranteed to be completely secure.

If a personal-data breach occurs, we will take appropriate action and make any notifications required by applicable law.

13. Your UK Data Protection Rights

Depending on the circumstances and the legal basis for processing, UK data protection law may give you rights including the right to:

  • request access to personal data we hold about you;
  • request correction of inaccurate or incomplete personal data;
  • request deletion of personal data in certain circumstances;
  • request restriction of processing in certain circumstances;
  • object to certain processing based on legitimate interests;
  • object to direct marketing;
  • receive certain personal data in a portable format where the right to data portability applies;
  • withdraw consent where processing is based on consent.

These rights are not absolute and may be subject to legal exceptions.

You can submit a privacy request by contacting:

Email: privacy@softwareaurora.com

We may ask for information reasonably necessary to confirm your identity before responding to a request.

We will respond within the period required by applicable data protection law.

If you have concerns about how we use your personal data, please contact us first so that we can investigate.

You also have the right to complain to the UK Information Commissioner's Office (ICO).

14. EEA Data Protection Rights

Where the EU General Data Protection Regulation applies to our processing of your personal data, you may have rights including access, rectification, erasure, restriction, data portability, objection, withdrawal of consent, and the right to lodge a complaint with an appropriate EEA supervisory authority.

The exact rights available depend on the circumstances and lawful basis for processing.

Where we are required under applicable EU data protection law to appoint a representative in the European Union, we will provide the representative's contact details as required.

15. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights where the applicable state privacy law applies to us.

Depending on the applicable law and circumstances, these rights may include the right to:

  • request information about personal data we collect and use;
  • access certain personal data;
  • correct inaccurate personal data;
  • request deletion of personal data;
  • obtain a portable copy of certain information;
  • opt out of certain targeted advertising;
  • opt out of the sale or sharing of personal information where those concepts are defined by applicable law;
  • appeal certain decisions relating to a privacy request where required by law.

We do not sell personal data in exchange for money.

However, certain uses of advertising, analytics, or advertising-measurement technologies may be treated as a "sale," "sharing," or targeted advertising under some U.S. state privacy laws even where no money is exchanged.

Where applicable law gives you a right to opt out of such processing and that law applies to us, we will provide the required method of exercising that right.

You may submit a U.S. privacy request at:

Email: privacy@softwareaurora.com
Subject line: U.S. Privacy Request

We may take reasonable steps to verify your identity before processing certain requests.

Where permitted by applicable law, an authorized agent may submit a request on your behalf.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

16. Automated Processing

The Site and our products are intended for adults.

You must be at least 18 years old, or otherwise have the legal capacity required in your jurisdiction, to place an order through the Site.

We do not knowingly seek to collect personal data directly from children through the Site.

If we become aware that personal data relating to a child has been collected in circumstances where it should not have been, we will take appropriate steps in accordance with applicable law.

17. Children's Privacy

The Site and our products are intended for adults.

You must be at least 18 years old, or otherwise have the legal capacity required in your jurisdiction, to place an order through the Site.

We do not knowingly seek to collect personal data directly from children through the Site.

If we become aware that personal data relating to a child has been collected in circumstances where it should not have been, we will take appropriate steps in accordance with applicable law.

18. Reviews and Public Content

If you choose to submit a product review, rating, testimonial, or other content intended for publication, information contained in that submission may become publicly visible.

You should not include sensitive or unnecessary personal information in content intended to be published publicly.

We may process review information to publish, moderate, verify, and manage reviews and to protect against fraudulent or abusive submissions.

19. Third-Party Websites

The Site may contain links to websites or services operated by third parties, including software publishers or other service providers.

Those third parties operate under their own privacy practices. We are not responsible for their privacy notices or data-processing activities merely because the Site contains a link to them.

We encourage you to review the privacy information provided by the relevant third party.

20. Changes to This Privacy Policy

We may update this Privacy Policy when our processing activities, service providers, technology, legal obligations, or business practices change.

The current version will be published on this page with an updated "Last updated" date.

Where required by applicable law, we will provide additional notice of material changes before the relevant changes take effect.

21. Contact Us

For privacy-related questions or requests, contact:

Legal company name: Software Aurora LTD
Trading as: Software Aurora
Company number: 17351093
Registered office: England and Wales
OFFICE 1514 60 TOTTENHAM COURT ROAD
FITZROVIA
LONDON
UNITED KINGDOM W1T 2EW
Privacy email: privacy@softwareaurora.com
Customer support email: support@softwareaurora.com
Telephone: +447893931871

For UK data-protection concerns, you may also contact the Information Commissioner's Office.